Diagnosing P&L leakage, fixing commercial structures, and restoring financial performance for companies where revenue is stalling, margins are eroding, or the business is not performing as it should.
Who this service is for
- Companies generating revenue but experiencing margin erosion that's difficult to explain or control.
- Businesses where growth has stalled and the internal view on why is unclear or contested.
- Organizations where the sales function is active but conversion rates, deal quality, or revenue per customer are declining.
- Companies that have grown quickly but whose cost structure has not been managed alongside the growth.
- Founders and CEOs who suspect the P&L is not telling the full story and want an independent, experienced view.
- Businesses preparing for a transaction — sale, investment, or refinancing — that need to demonstrate clean financials and a credible commercial structure.
- Organizations that have already attempted internal fixes — restructuring, cost cutting, sales incentive changes — without lasting improvement.
The problem Magnus solve
Most business performance problems are not market problems. They’re structural — in how revenue is captured, how costs are managed, how commercial activity is governed, and how leadership makes decisions. The market is rarely the issue. The issue is inside the business.
The pattern is consistent: revenue that once grew reliably has flattened. Margins that were healthy are thinning without a clear explanation. The business generates activity but not the profit the activity should produce. Leadership knows something is wrong — but the financial reports describe the symptoms, not the cause.
The risk is inaction. Magnus brings an operator-led diagnostic approach: identifying exactly where value is being lost, building a practical recovery plan, and supporting execution through to measurable improvement.
Who We Are
A boutique firm built for measurable outcomes.
What Magnus does
From diagnosis to durable improvement.
P&L Diagnostic
A structured review of the P&L at the level where the real picture becomes visible: revenue by customer, product, channel, geography; cost structure by function, vendor, activity. Typically completed in two to three weeks.
Pricing Strategy & Optimization
Underpricing is one of the most common and least visible sources of margin leakage. We assess current pricing against market benchmarks, cost of delivery, and competitive positioning — and develop a structured repricing approach.
Commercial Structure Review
Many profitability problems originate here — pricing that doesn't reflect cost of delivery, contracts that lock in unfavorable terms, customer mix that skews to low margin. We identify where restructuring would have the greatest margin impact.
Cost Structure & Efficiency Review
A structured review of the cost base — overhead not generating proportionate value, procurement to renegotiate, processes consuming resource without delivering output. Recommendations are specific and prioritized, not blanket cuts.
Sales Performance & Commercial Governance
Pipeline quality, conversion rates, account management discipline, and the commercial behaviors that drive sustainable revenue. We design and help implement governance that makes sales performance consistent rather than dependent on individual effort.
Implementation Oversight
A plan in a document delivers nothing. Magnus tracks progress, identifies where actions stall, adjusts approach, and maintains accountability — until the improvement is measurable, not just planned.
Recovery Plan Development
A structured recovery plan with named owners, realistic timelines, and measurable outcomes — distinguishing actions that improve cash quickly from those that build structural improvement over time.
Leadership Alignment
Turnaround situations frequently involve disagreement on what's wrong. Magnus facilitates structured alignment — building shared diagnosis and genuine commitment to the recovery plan.
